Inbound Engine · For B2B companies

Turn your website into a lead source.

Most B2B websites are a brochure. People visit, read a little and leave without a word. We rebuild the page that matters, publish articles that get found, put a tool on your site that collects emails, and post on LinkedIn to send buyers to it. Every month.

$1,485 a month for 4 slots, the 4th is free · Month to month · 2 weeks free to start
The page

Same company. A page that asks for the call.

Drag across it. A sharper message, a faster page and the technical fixes Google and AI crawlers need to read you properly.

Example homepage, invented company
northlineadvisory / home
NORTHLINE=
Welcome to Northline Advisory
We provide innovative, client focused accounting solutions for businesses of all sizes.
Learn more
Quality
Integrity
Service
About Us
Contact Us
Says nothing about who it is for
"Learn more" goes nowhere
Nothing for a visitor to use
Slow and hard for crawlers to read
The tool

A tool your buyers use, and leave their email for.

A contact form asks for something and gives nothing back. A good tool answers a question your buyer is already asking, with their own numbers, then offers the full answer by email. Try this one. It works.

A custom calculator, report or app built and live on your site. Something your buyers use and share, that asks for an email in return. Built, hosted on your site and improved every month.

Retainage cash calculator
On northlineadvisory, an invented firm
Example lead magnet
Cash your retainage is holding, on average
$315,616
That is 32% of a month's revenue, sitting with your clients.
$28,405
a year, if you carry it on your credit line
$80,000
held back on every $1M job
Get the full report by email
A release plan for each open job and the 3 fixes contractors use first.
Example only. Nothing is sent or saved.
The engine

Four slots. Each one feeds the next.

Any one of these on its own is a nice to have. Together they move a stranger from a LinkedIn feed to your inbox.

Simulation, example numbers
1

Posts put you in your buyers' feed every week and send them to your articles.

2

Articles answer the questions buyers type into Google and ChatGPT, then point to your tool.

+ visitors from Google and AI answers
3

The tool gives them a real answer and asks for an email in return.

4

Your homepage turns the interested ones into booked calls.

Leads in your inbox
0

Each with their numbers and the question that brought them.

Then it loops. What your leads ask, and which articles they read, decides next month's posts, articles and app. If one slot stops pulling its weight, swap it.
The package

4 slots. The 4th one is free.

Pick your slots. Swap any slot to what's working. Month to month. Founding price, locked while you stay.

Our pick

Inbound Engine

A site that ranks, converts and collects leads, with posts sending people to it.

...Free
$1,485a month4 slots at $495, 1 free
Founding price, locked while you stay

Slots you could swap in

Add them, or swap one in when it makes more sense for you.

Build your own board

Questions owners ask

No. The Page revamp slot rebuilds your homepage or one landing page and fixes what Google and AI crawlers need. The rest of your site stays as it is. More pages is a Pro option.

Whatever your buyers would actually use: a calculator, a price estimator, a readiness check, a short report built from their own numbers. We pick it with you on the first call, build it, put it on your site and improve it every month.

The page and the tool go live in the first month, so visitors you already get can start leaving their email straight away. Articles take longer: expect them to show up in Google for specific questions after 2 to 3 months. We won't promise a number of leads, because nobody honest can.

You do. The page, the articles, the tool and the posts are yours, and they stay on your site if you leave.

Pick your slots. Swap any slot to what's working. If the articles pull and the posts don't, move that slot to more articles, or to AI search tracking, next month.

A short call to start, then about 10 minutes a week to approve posts and drafts. Nothing goes live without your yes.

We pick 1 to 2 slots that will show you the most, usually the page revamp or the tool, and deliver real work you can judge. No card needed.

Anytime. It's month to month, and you keep everything we made.

Your site already gets visitors. Start keeping them.

Start with 2 weeks free on 1 to 2 slots. We usually begin with the page or the tool, so you see something real on your own site. No card needed.

$1,485 a month · Month to month · You own everything we make