When your buyers ask ChatGPT who to hire, be on the list.
Shortlisted gets you recommended by ChatGPT, Claude, Perplexity and Google's AI, and puts you in front of the same buyers on LinkedIn. Done for you, in your voice, about 10 minutes a week of your time.
Your buyers already asked. Were you in the answer?
The assistant read three pages. None of them mentioned Northline.
So Northline doesn't exist in this answer, even though they are good at exactly this. The buyer calls one of the three names and never hears of them.
of B2B software buyers now start their research in an AI chatbot more often than Google.
G2, March 2026, 1,076 buyers
say a chatbot pointed them to a vendor they had not expected.
G2, March 2026
notice a vendor because they know the name, versus one that matches their exact problem.
Semrush, July 2026, 519 buyers
You don't need to be famous to be recommended. You need to be described the way your buyers describe their problem, in the places AI reads.
How AI decides who to recommend.
There is no secret switch. It searches, reads a handful of pages and repeats what they say. So we work on the pages it reads, one slot for each reason.
It repeats what it reads
An assistant searches the web for the question, reads a handful of pages and sums them up. If those pages don't mention you, the answer won't either.
We run your 20 buyer questions every month and see exactly which pages it read.
It quotes pages with numbers and sources
Research on AI answers found pages with statistics, quotes and named sources get used more, and stuffing keywords makes it worse.
Every article answers one buyer question, with real numbers and where they came from.
It trusts what other sites say about you
Lists, roundups, comparisons and review pages carry a lot of weight. Being named on them is how you go from missing to on the shortlist.
We get you onto the lists and roundups AI already quotes for your questions.
Buyers check the name it gives them
When a buyer sees your name in an answer, they look you up. What they find decides whether they call.
They find you posting something useful every week, and the same buyers keep seeing you.
Every month, you see who gets named.
20 of your buyers' questions run every month across ChatGPT, Claude, Perplexity and Google AI, with a fix list. You see who gets named for each question, which pages the AI quoted, your share against competitors and the trend month on month. Then we fix what is missing.
- Q7No page answers when retainage is released in Texas. Article planned for next month.
- Q12A roundup AI quotes lists 4 rivals and not you. Outreach to its editor is queued.
- Q11Perplexity reads an old page of yours with 2023 numbers and names a rival instead. Refresh the page.
Judge the work yourself.
The post and the article behind the answer above. Written in your voice, approved by you before anything goes live.
Last month a contractor told me he was "profitable but broke."
His P&L looked great. His bank account did not.
The problem was retainage sitting unbilled for 90 days.
We rebuilt his cash flow around draw dates, not invoice dates.
Six weeks later he stopped using his credit line.
Profit on paper means nothing if the cash shows up too late.
How Texas contractors should handle retainage in 2026
Short answer first: retainage can hold 5 to 10 percent of a job for months. Here is how the best contractors schedule it, bill it, and keep it from draining their cash, with a calculator you can run on your own numbers.
Pick your slots. Swap any of them later.
Pick your slots. Swap any slot to what's working. Every 4th slot is free. Month to month. Founding price, locked while you stay.
Shortlisted
The full push to become the name AI recommends in your category.
Shortlisted Starter
Everything Shortlisted does, at half the article volume.
Swap any slot month to month. More articles, more citation outreach or a LinkedIn slot can come in whenever the report says it will help.
What the same work costs elsewhere
Our own systems do the heavy lifting and a person reviews everything before it goes live. That is why it costs a fraction of a retainer.
An honest timeline. No made up dates.
Getting named by AI is slow, steady work. Here is what you can expect, and what we will not promise.
- Your 20 buyer questions agreed with you, and a baseline report before anything goes live
- Your first articles and 8 LinkedIn posts live
- Your site checked so Google, Bing and AI crawlers can read it
Any AI mention yet. It is too early, and anyone who promises one is guessing.
- Articles indexed and showing up in Google for long, specific questions
- First mentions on your narrow questions become possible
- Outreach to the lists and roundups AI reads
Being named for broad "best X" questions. Those take longer.
- A measured trend across all 20 questions and 4 assistants
- More sites mentioning you
- A clear read on which slots earn their place, so you can swap the rest
Being "the" recommendation by a set date. Nobody controls that.
Questions owners ask
Yes. We learn your voice from your past posts, emails and a short call, and you approve every post before it goes out.
About 10 minutes a week to approve posts. One short call to start.
Our systems do the research and first drafts, and a person edits and checks everything. Nothing goes live without your approval.
No. Google ranks helpful content no matter how it was made, and every article answers a real buyer question with real sources.
No. We publish the articles on your site (or set up a blog if you don't have one) and make small fixes so AI crawlers can read it. If you want the homepage rebuilt too, that is a slot you can add.
A tool tells you that you're missing. We do the work that gets you named, and the tracking is one slot of five.
Each slot is one piece of work that arrives every month. Pick your slots. Swap any slot to what's working. If articles are working and posts are not, move that slot to more articles next month.
Keep them if they get you named by ChatGPT. Start the free trial and compare.
We run your AI search check, agree your 20 buyer questions, and deliver 1 to 2 slots of real work for you to judge. No card needed.
Anytime. It's month to month, and you keep everything we made.
See what ChatGPT says about you, then decide.
Start with 2 weeks free. We run your AI search check, agree your buyer questions and deliver 1 to 2 slots of real work. No card needed.
From $1,485 a month · Month to month · You own everything we make